Get ready for Jeff Kinney’s Wimpy Kid as you’ve never seen him before! Amulet Books, an imprint of ABRAMS, and Macy’s announce the 2010 debut of the Diary of a Wimpy Kid balloon in the 84th annual Macy’s Thanksgiving Day Paradeâ. Stepping off on Thursday, November 25, 2010, the Macy’s Parade is broadcast nationally on NBC-TV, from 9 A.M. to 12 P.M., in all time zones. In 3-D for the first time, Wimpy Kid is one of two new giant character helium balloons that will debut in the legendary Parade lineup this year, joining 13 other helium giants. The Parade is part of a series of initiatives celebrating the release of the fifth book in the series, Diary of a Wimpy Kid: The Ugly Truth, which is on sale Tuesday, November 9, 2010, with a first printing of 5 million copies.
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