DIARY OF A WIMPY KID GIANT HELIUM BALLOON TO DEBUT IN THE 2010 MACY’S THANKSGIVING DAY PARADE

Get ready for Jeff Kinney’s Wimpy Kid as you’ve never seen him before! Amulet Books, an imprint of ABRAMS, and Macy’s announce the 2010 debut of the Diary of a Wimpy Kid balloon in the 84^th annual Macy’s Thanksgiving Day Parade^â. Stepping off on Thursday, November 25, 2010, the Macy’s Parade is broadcast nationally on NBC-TV, from 9 A.M. to 12 P.M., in all time zones. In 3-D for the first time, Wimpy Kid is one of two new giant character helium balloons that will debut in the legendary Parade lineup this year, joining 13 other helium giants. The Parade is part of a series of initiatives celebrating the release of the fifth book in the series, Diary of a Wimpy Kid: The Ugly Truth, which is on sale Tuesday, November 9, 2010, with a first printing of 5 million copies.

Major national publicity confirmed for Alton Brown!

Good Morning America/ABC-TV will air October 6

Late Night with Jimmy Fallon/NBC-TV will air October 8

USA Weekend plans to run an extensive feature on the book on October 24

O magazine will include Alton in a piece on New Year’s food resolutions to run in the January issue

Much, much more to come!

Atlantic City News

After the airing of just one episode, HBO has committed for a second season of Boardwalk Empire, "the sprawling gangster drama," the New York Times reported. The show is based on the book Boardwalk Empire: The Birth, High Times, and Corruption of Atlantic City by Nelson Johnson (Plexus).

Boardwalk Empire was one of many titles Chesapeake & Hudson showcased at this year's NAIBA trade show.  Thanks to all of our customers who stopped by and said hi to Sally (left, below) and Robin.

Diary of a Wimpy Kid: The Ugly Truth - 9/20 order deadline

Orders must be placed by 9/20 to receive books by on-sale date: 11/9/10.

Click here for the order form.